aesthetics meets ethics

By Safia Minney, in Paperback, Limited Edition Hardback and eBook

In her illuminating and highly-visual new book,

Safia Minney, founder of Fair Trade and sustainable fashion label People Tree,

highlights the onward and upward march of the ethical fashion movement 

by profiling pioneering people and projects already bringing

the alternatives to the mainstream across the globe.

Slow Fashion profiles the designers, labels and eco-concept stores across the globe that are taking the lead in providing consumers with a more sustainable alternative to fast fashion.

High profile people featured in the book include Livia Firth, Zandra Rhodes, Lucy Siegle, Lily Cole and many others.

Through a series of insightful interviews she celebrates those who run eco-concept stores, who design sustainably, who buy from the heart, and she heralds the campaigns that are making us think, build democratic systems and are freeing our current thinking (including an interview with producers of the 2015 documentary film, The True Cost).

Safia Minney is widely regarded as a leader in the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.

Sustainable and ethical fashion is not a niche. Rather, it is part of a huge movement to change the economic system, and our health and happiness at a personal level and as a planet.

This is a movement we can, and should, all be part of. Not sometime in the future, but right now…

Slow Fashion is an inspirational book that clearly demonstrates why the path to a more sustainable fashion industry is not a question of ‘how’ but rather a question of ‘why wait’?

For business and policy-makers it means waking up to the impact current business models have on people and the environment and, crucially, changing the way they think and act.

For the consumer, it means making a choice to buy better quality less often, knowing where our clothes come from and who has made them and choosing items for their environmental and ethical values rather than because they are on-trend. It is available in hardback, paperback and e-book formats.

All editions are internet-linked, the printed book with discreet QR codes leading the reader to follow the story online, including short films.

To speak to Safia Minney, review copies or for advance extracts contact:


Kate Shepherd, The Oxford Publicity Partnership Ltd. 

+44 (0)1327 357770 


North America 

Dan Raymond-Barker, New Internationalist +44 (0)1865 403156